--- title: "Content analysis (V2 player-only metric)" slug: "ma-content-analysis" updated: 2026-09-17T09:22:43Z published: 2026-09-17T09:22:43Z canonical: "guide.ncloud-docs.com/ma-content-analysis" stale: true --- > ## Documentation Index > Fetch the complete documentation index at: https://guide.ncloud-docs.com/llms.txt > Use this file to discover all available pages before exploring further. # Content analysis (V2 player-only metric) Available in Classic and VPC In content analysis, you can review and analyze overall insights about the content based on various metrics collected through the player, such as video stats, viewing time, completion rate, and drop-off points. To view the indicators related to content analysis: 1. From the NAVER Cloud Platform console, navigate to **Menu** > **All Services** > **Media** > **Video Player Enhancement**. 2. Click **Media Analytics**. 3. Click **[Go to MEDIA ANALYTICS]** at the top of the interface. 4. Log in with the admin account ID and password. 5. Click **Analyze contents**. 6. Select and click the submenu you want to check. ## Content video stats You can view automatically analyzed data based on video stats by content. The following are detailed collection criteria for indicators: | Item | Description | | --- | --- | | Collection target | The number of successful playbacks by content and total playback time | | How to use | - Playback frequency and user viewing time by content. - Content performance and popularity are evaluated and contents are optimized. | The following are the features available for viewing indicators: - Filter: You can selectively view desired data using the filters at the top of the interface. - Custom: You can save frequently used filter settings as custom filters. 1. Set the filters as you want. 2. Click **Filter** > **[Save current filter selection]**. 3. Enter a name and then save. - Initialize: To clear all filters, click **Initialize filters**. - Save collected data: You can view individually collected data based on the criteria in the list at the bottom of the interface. To save the data locally, click ![i-vpe_download](https://cdn.document360.io/6998976f-9d95-4df8-b847-d375892b92c2/Images/Documentation/i-vpe_download.png?sv=2026-02-06&spr=https&st=2026-11-14T05%3A16%3A19Z&se=2026-11-14T06%3A16%3A19Z&sr=c&sp=r&sig=xGj%2Bh4cewimcjwKbGWpoRjD840iUTdPsGpf4zG6CJFs%3D). ## Content viewing time It is measured by comparing the average viewing time per content with the average length of the content. | Item | Description | | --- | --- | | Collection target | Average viewing time per content with the average length of the content. | | Aggregation criteria | - Average viewing time: Total playback time divided by the number of successful plays. - Average length of contents: Total length of played contents on average | The following are the features available for viewing indicators: - Filter: You can selectively view desired data using the filters at the top of the interface. - Custom: You can save frequently used filter settings as custom filters. 1. Set the filters as you want. 2. Click **Filter** > **[Save current filter selection]**. 3. Enter a name and then save. - Initialize: To clear all filters, click **Initialize filters**. - Save collected data: You can view individually collected data based on the criteria in the list at the bottom of the interface. To save the data locally, click ![i-vpe_download](https://cdn.document360.io/6998976f-9d95-4df8-b847-d375892b92c2/Images/Documentation/i-vpe_download.png?sv=2026-02-06&spr=https&st=2026-11-14T05%3A16%3A19Z&se=2026-11-14T06%3A16%3A19Z&sr=c&sp=r&sig=xGj%2Bh4cewimcjwKbGWpoRjD840iUTdPsGpf4zG6CJFs%3D). ## Content completion rate It measures the average viewing progress and playback completion rate of the content. | Item | Description | | --- | --- | | Collection target | Average viewing progress and playback completion rate of the content. | | Aggregation criteria | - Average viewing progress rate: The point (%) in the content that viewers have watched on average - Playback completion rate: Ratio of sessions with more than 95% content viewed - Not applied to live streaming | The following are the features available for viewing indicators: - Filter: You can selectively view desired data using the filters at the top of the interface. - Custom: You can save frequently used filter settings as custom filters. 1. Set the filters as you want. 2. Click **Filter** > **[Save current filter selection]**. 3. Enter a name and then save. - Initialize: To clear all filters, click **Initialize filters**. - Save collected data: You can view individually collected data based on the criteria in the list at the bottom of the interface. To save the data locally, click ![i-vpe_download](https://cdn.document360.io/6998976f-9d95-4df8-b847-d375892b92c2/Images/Documentation/i-vpe_download.png?sv=2026-02-06&spr=https&st=2026-11-14T05%3A16%3A19Z&se=2026-11-14T06%3A16%3A19Z&sr=c&sp=r&sig=xGj%2Bh4cewimcjwKbGWpoRjD840iUTdPsGpf4zG6CJFs%3D). ## Drop-off section It measures the point at which viewers on average drop off from the content. | Item | Description | | --- | --- | | Collection target | Average drop-off point within the content | | Aggregation criteria | - Drop-off point: The position within the content where viewers stop playback or leave the page - Average drop-off position within the content relative to its total length (expressed as a percentage) | The following are the features available for viewing indicators: - Filter: You can selectively view desired data using the filters at the top of the interface. - Custom: You can save frequently used filter settings as custom filters. 1. Set the filters as you want. 2. Click **Filter** > **[Save current filter selection]**. 3. Enter a name and then save. - Initialize: To clear all filters, click **Initialize filters**. - Save collected data: You can view individually collected data based on the criteria in the list at the bottom of the interface. To save the data locally, click ![i-vpe_download](https://cdn.document360.io/6998976f-9d95-4df8-b847-d375892b92c2/Images/Documentation/i-vpe_download.png?sv=2026-02-06&spr=https&st=2026-11-14T05%3A16%3A19Z&se=2026-11-14T06%3A16%3A19Z&sr=c&sp=r&sig=xGj%2Bh4cewimcjwKbGWpoRjD840iUTdPsGpf4zG6CJFs%3D).