BrandMessage Overview

Available in Classic and VPC

You can learn about the KakaoTalk BrandMessage service.

KakaoTalk BrandMessage overview

KakaoTalk BrandMessage is a communication service that enables companies to send promotional content, such as events, promotions, and new product announcements, to customers who have consented to receive advertising information.
You can use your customer data for precise targeting and message delivery even when customers are not KakaoTalk Channel friends. Various message templates help you achieve effective marketing results.

BrandMessage features

The key features of BrandMessage are as follows:

1. Expanded message delivery targets
   • You can send channel message advertisements to users who have consented to receive advertising information, even if they are not friends of the KakaoTalk Channel.
2. Various message formats
   • A wide range of message templates optimized for marketing objectives is available, including the basic type, wide list type, carousel type, commerce type, and carousel commerce type.
3. Creation guide
   • You can use statistical data such as delivery success rate, open rate, and click rate to analyze and improve the effectiveness of your marketing campaigns.
4. Enhanced conversion support
   • You can use buttons for web links, app links, Business Form, and consultation or chatbots. A channel-add button is also available to drive customer conversion.
5. Stable delivery and regulatory compliance
   • Based on KakaoTalk channel's stable message delivery technology, BrandMessage enhances spam-filtering resistance compared to general SMS messages.
   • Its transparent and reliable delivery structure meets the Korea Internet and Security Agency (KISA) guidelines for transmitting advertising information, which helps minimize legal risk and supports stable marketing activities.
6. Performance measurement (coming soon)
   • You can use statistical data such as delivery success rate, open rate, and click rate to analyze and improve the effectiveness of your marketing campaigns.

BrandMessage prerequisites

BrandMessage requires prior setup before sending. Follow the steps below in order:

1. Create a brand channel.

   • Open a KakaoTalk Business Channel and register the basic information.
   • You can create a KakaoTalk Channel by submitting an application through the Channel Admin Center.

2. Register an 080 free opt-out number.

   • If you do not have an 080 free opt-out number, apply for a new one (the same number can be used for SMS).
   • Register the 080 free opt-out number to the channel used for BrandMessage.

3. Apply for use (eligibility verification)

   • Apply for BrandMessage usage to send messages to M/N groups.
   • Eligibility requirements.
     • At least 50,000 channel friends.
     • Registration of business registration number and Customer　Center phone number.
     • Submission of proof of marketing consent (mandatory consent for sending advertising messages via Kakao).
     • Registration of an 080 opt-out number.
   • After eligibility review, sending authorization is granted.
   • However, sending to the I/F groups is available without application.

4. Register template and request　review.

   • Create templates by type and submit them for review.
   • Approval is based on content, button configuration, and image specifications.

5. Send messages.

   • Set target users (M, N, I, or F groups). Users are managed separately.
   • Request message delivery via API.
   • View delivery results and message history.

BrandMessage targeting

BrandMessage target groups are classified as follows:

M: Brand advertising-consent users (KakaoTalk message consent)

• Advertising messages are sent to users who have consented to receive advertising messages from the advertiser via KakaoTalk.
• If the recipient is not a friend of the sending channel, the message is sent as an N-type channel message that includes free opt-out information.
• In the console, you can register and manage the 080 free opt-out number from the KakaoTalk Channel menu.

N: Brand advertising-consent users (KakaoTalk message consent) - excluding KakaoTalk Channel friends

• Advertising messages are sent to advertising-consent users (with KakaoTalk message consent), excluding users who are KakaoTalk Channel　friends, from the sending request list.
• Since the recipient is not a friend of the sending channel, the message is sent as an N-type channel message that includes free opt-out information.
• In the console, you can register and manage the 080 free opt-out number from the KakaoTalk Channel menu.

I: Brand advertising-consent users ∩ KakaoTalk Channel friends

• Users who have consented to receive advertising messages and are currently friends of the channel.

F: All　channel friends (coming soon)

• Messages are sent only to channel friends, excluding users who are not channel friends.

Sending conditions by　BrandMessage type

The sending conditions vary depending on the target group of BrandMessage as follows:

BrandMessage creation guide

This section describes the types and components of BrandMessage.

BrandMessage types

See the image below for BrandMessage types.

BrandMessage components

The required components that must be included when creating a template, along with the description of each item, are as follows:

BrandMessage details by type

This section describes each BrandMessage type and its details.

Common elements

Text type

Image type

Wide image type

Wide list type

Carousel feed type

Commerce type

Premium video type

Carousel commerce type