Shopping Intent

Available in VPC

Shopping Intent is a feature that provides estimated demographic data and shopping interests for NAVER users who are similar to the target group of a Task Model.
You can use the Shopping Intent interface to create and delete Shopping Intent Profiles.

Shopping Intent interface

The Shopping Intent interface includes the following components:

nclue-shopping-vpc_screen_ko

Component	Description
① Menu name	Current menu name.
② Basic features	Features provided by default in the Shopping Intent menu. [Create profile]: Click to create a profile [Features and pricing information]: Click to go to the NCLUE service overview page. [Refresh]: Click to refresh the profile list.
③ Delete	Click to delete a profile
④ Profile list	List of created profiles Profile ID: Unique ID automatically assigned when the profile is created. Profile name: Name entered when the profile was created. NCLUE model: Name of the NCLUE model used for feature creation. Task Model: Name of the Task Model used when the profile was created. Status: Status of the profile. Registered: The profile creation process has started. Pending: Waiting before proceeding to the next step. If there are many requests, the wait time may be longer. In progress: The profile is currently being created. Available: The profile has been created and is ready to use. Failed: Profile creation failed. Size: Size of the created profile. Creation date: Date and time when profile creation was requested. Completed at: Date and time when profile creation was completed. Row count: Number of rows in the feature set. System message: Message shown when creation fails (see NCLUE Troubleshooting).
⑤ Shopping Intent	Click to view profiling results. [Demographics] tab: View estimated gender and age group distribution of NAVER users who are similar to the Task Model's target group. [Shopping interests] tab: View estimated purchase preferences by shopping category for NAVER users who are similar to the Task Model's target group. Click [Download Excel] to download the results as an Excel file.

Create a profile

You can use a Task Model to create a profile. To create:

In the VPC environment of the NAVER Cloud Platform console, navigate to Menu > Services > AI Services > NCLUE.
Click the Shopping Intent menu.
Click [Create profile].
When the create profile popup appears, configure the profile.
- Profile name: The key name used to manage the profile. Enter a unique name of up to 100 characters.
- Task Model: From the dropdown menu, select the Task whose results you want to check.
Click [Create].
- The profile appears in the list with the status Registered. When profile creation is complete, the status changes to Available.

Note

When user behavior on NAVER indicates purchase intent, that item is output as a shopping interest.
Each value represents the proportion of NAVER users within that item who are similar to the Task Model target.
Created Shopping Intent profiles are stored in storage dedicated to the NCLUE service.

Caution

Check the version of the NCLUE model. Profiles created from features based on deprecated models can still be viewed, but they may differ from results generated with the latest models. We recommend using the latest models.

Delete a profile

To delete a profile:

Caution

Deleted profiles cannot be restored. Be sure to review the profile before deleting it.

Note

If you select a profile whose status is Pending or In progress, [Delete] is disabled.
You can select and delete multiple profiles at once.

In the VPC environment of the NAVER Cloud Platform console, navigate to Menu > Services > AI Services > NCLUE.
Click the Shopping Intent menu.
In the profile list, select the profile you want to delete, then click [Delete].
When the Delete profile popup appears, click [Delete].
- The profile is deleted and removed from the list.