Available in VPC.
Custom attributes is a feature that uses NCLUE features to infer similarity between user attributes that you define directly as strings.
This page explains the interface layout of the Custom Attributes menu and how to create and delete Custom Attributes Profiles.
Custom Attributes interface
The Custom Attributes menu interface is organized as follows:

| Component | Description |
|---|---|
| ① Menu name | Shows the current menu name. |
| ② Basic features | Basic features provided in the Custom Attributes menu.
|
| ③ Delete | Click to delete a profile |
| ④ Profile list | List of created profiles
|
Create a profile
Create a profile that identifies similarity between user Features and attribute keyword Features. To create:
- In the VPC environment of the NAVER Cloud Platform console, navigate to
> Services > AI Services > NCLUE. - Click the Custom Attributes menu.
- Click [Create profile] button.
- When the create profile popup appears, configure the profile.
- Profile name: Enter a unique name within 100 characters
- Feature: Select the feature to be profiled from the dropdown menu
- Attribute keywords: Enter the keywords for which you want to measure similarity with target users
- Enter keywords or phrases that users might naturally search on NAVER
- For example, If you want to identify attributes of public transportation users:
- <Keywords (separated by line breaks)>
K-Pass
Public transportation
Users who use public transportation
- <Keywords (separated by line breaks)>
- For example, If you want to identify attributes of public transportation users:
- You may enter up to 1,000 characters in total; separate each keyword with a line break
Note- All entered attribute keywords follow an AND search rule. You cannot set AND/OR conditions.
- It is recommended to enter keywords that clearly represent the characteristics of the target users.
- To find users who do not have certain characteristics, enter that keyword and look for users with low similarity.
- If the target user's keywords contain different traits, it is recommended to enter and profile them separately rather than all at once.
- There are no internal indicators or recommendations for keyword selection.
- Enter keywords or phrases that users might naturally search on NAVER
- Result storage path: Result storage path
- Storage bucket: Choose the Object Storage bucket from the dropdown menu.
- To use a new Object Storage bucket, click [Create an Object Storage] button. After creating
, click the refresh icon (i-nclue_refresh) so Object Storage appears in the dropdown. For details, see Object Storage Bucket Creation.
- To use a new Object Storage bucket, click [Create an Object Storage] button. After creating
- File path: Enter the path where the Object Storage result file will be stored in the bucket
- The following special characters cannot be used in file paths:
- &$@;:+,?*\{}^%`[]<>~#|"'
- Characters with ASCII codes 0–31 and 128–255 are also not allowed.
- File naming rules:
- If the input string ends with /, it is treated as a directory. A file named nclue_{random}_{YYYYMMDDHH}.tsv will be created inside the directory.
- Otherwise, the input string is treated as a filename prefix, and a file named {input}_{random}_{YYYYMMDDHH}.tsv will be created.
- The following special characters cannot be used in file paths:
- Storage bucket: Choose the Object Storage bucket from the dropdown menu.
- Click [Create] button.
- The profile appears in the list with the status Registered. When profile creation is complete, the status changes to Available.
Profile results are produced as values between -1 and 1. A value closer to -1 indicates lower similarity, and a value closer to 1 indicates higher similarity.
Result data is saved as a TSV file in the storage path specified when the profile was created, not in the service's internal storage. Object Storage usage fees will apply depending on the file size.
Delete a profile
To delete a profile:
- Deleted profiles cannot be restored. Make sure you review carefully before deleting a profile.
- Even if you delete a profile, the result data stored in Object Storage is not deleted, and Object Storage fees will continue to occur. Delete the Object Storage files separately to avoid charges.
- If you select a profile whose status is Pending or In progress, the [Delete] button is disabled.
- You can select and delete multiple profiles at once.
- In the VPC environment of the NAVER Cloud Platform console, navigate to
> Services > AI Services > NCLUE. - Click the Custom Attributes menu.
- n the profile list, select the profile you want to delete, then click [Delete] button.
- When the Delete profile popup appears, click [Delete] button.
- The profile is deleted and removed from the list.