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NAVER API HUB overview

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Available in Classic and VPC

NAVER API HUB provides various search features such as NAVER Blog, Image, Web, News, Encyclopedia, Cafe, and Knowledge iN, as well as NAVER data like shopping insights and search keyword trends within Data Lab in an API format, making it easy for developers to utilize.

NAVER API HUB integrates several NAVER APIs with a single issuance key and operates on a pay-as-you-go basis, where you only pay for what you use. Since you can comprehensively manage the usage, permissions, and costs of multiple APIs on a single console, you can flexibly scale from initial integration to large-scale operations.

Note

NAVER API HUB is an API platform supervised by NAVER and operated as a relay by NAVER Cloud Platform. NAVER is the business entity (supervising business and providing APIs) for all provided APIs, and NAVER Cloud Platform provides the platform environment required for service utilization, including subscribing to the service, unsubscribing from the service, usage status management, billing, and settlement.

APIs provided by NAVER API HUB

NAVER API HUB provides APIs in the NAVER Search and Data Lab categories. The characteristics of each category are as follows:

Category Provided API Description
NAVER Search Search API Integrates NAVER Search features and supports various search categories.
Data Lab Search keyword trends Supports searching NAVER search volume trends by keyword and time-series analysis.
Shopping insights Provides insight data on shopping category and keyword click trends.

NAVER API HUB features

NAVER API HUB offers these key features:

  • Integrating various NAVER APIs with a single key: You can integrate various NAVER APIs, including search, shopping, and trends, using a single issued key. You can select and immediately use the APIs you need without a separate application process, and access newly added APIs instantly.
  • Integrated operation management and cost control: You can comprehensively manage the usage, permissions, and costs of multiple APIs on a single console. Budget risks are reduced through call volume monitoring and threshold settings, supporting stable operation.
  • Flexible use based on a pay-as-you-go pricing plan: With the pay-as-you-go pricing plan, you only pay for what you use, allowing you to freely adjust usage based on your service scale. You can flexibly scale from initial integration to large-scale operations.
    Note

    The NAVER API HUB service is temporarily provided free of charge, and advance notice will be provided before upgrading to a paid plan.

NAVER API HUB user guide

NAVER API HUB is available in the Korea Region. Use this guide to get the most out of NAVER API HUB.

NAVER API HUB related resources

Beyond the user guide, these resources provide additional context and support for NAVER API HUB. Whether you're considering NAVER API HUB or need in-depth information for development, marketing, and other purposes, these resources can help:

NAVER API HUB FAQs

You can get your questions answered quickly by referring to the answers in the FAQs before reading the user guide. If you do not find the answers you need in the FAQs below, see the user guide to find the desired information.

Call limits

Q. What is the call limit of the NAVER Search API?
A. The API call limit in the NAVER Search category is integrated and managed comprehensively, with a maximum limit of 775,000 calls per month. The call limit is managed on a monthly basis, not a daily basis.

Q. What is the call limit of Data Lab (search keyword trends and shopping insights)?
A. The call limit for search keyword trends and shopping insights is 50,000 calls per month each. We recommend checking your expected usage before use.

Q. What is the rate limit (maximum requests per second)?
A. A maximum of 50 RPS applies per API key. The total platform limit by API type is 1,000 RPS for NAVER Search and 500 RPS for Data Lab (search keyword trends and shopping insights). If you exceed the limit, 429 Too many requests is returned. If the RPS limit is exceeded, a 429 error is returned; once the RPS falls below the limit and 1 second passes, normal communication resumes.

Q. What happens if the monthly call limit is fully reached?
A. Calls are automatically blocked once the monthly limit is reached. An email notification is sent whenever usage reaches 50%, 80%, and 100% before calls are blocked.

Q. Can the call limit be increased?
A. The call limit cannot be increased during the temporary free trial period.

Q. If the same API key is shared across multiple services, are the call limits combined?
A. Yes, call volumes are combined based on the same API key.

Data Lab (search keyword trends and shopping insights)

Q. Do I need to apply separately or have a separate key issued for search keyword trends and shopping insights?
A. You can select both APIs within a single application and call them using a single API key. However, because the 2 APIs have different endpoints and request parameters, you must implement the call codes separately; the monthly call limits (50,000 calls each) are also calculated separately for each API.

Q. How many keywords can be compared at once when viewing search keyword trends?
A. You can query up to 5 groups per request and up to 5 keywords per group.

Q. What is the available data period for querying in Data Lab?
A. You can query data from January 1, 2016 onward.